By Z

New Media may not be the largest marketing and communications firm on Long Island – yet – but we’re certainly the greenest.

Over the summer, we told you about the inaugural meeting of the Green Island Coalition, a grassroots group determined to engage Island lawmakers, labor representatives and industrial leaders in meaningful environmental dialogues. Lending weight to that first meeting, held at Wales Darby’s Islandia headquarters, were representatives of the Green Mechanical Council, a Washington, D.C. nonprofit dedicated to educating business principals about environmentally healthy residential and commercial mechanical systems.

We also told you that GreenMech had recognized Wales Darby – a veteran and uber-successful distributor of plumbing, heating and HVAC products – as a greening leader. Hosting the coalition kickoff wasn’t the half of it; from its commitment to the New York Department of Transportation’s Clear Air New York campaign to the multipurpose, multidimensional Energy Learning Center inside its headquarters building, Wales Darby has taken a leading role on several environmental causes – and GreenMech proudly welcomed the Islandia firm as a member organization in July.

While working closely with Wales Darby, rubbing elbows with the Stony Brook-based nonprofit LI Green, producing Renewable Energy Long Island’s biannual Green Guide and involving ourselves in a half-dozen other worthy ecological efforts, New Media has learned a few things about the environment. We get greening, and why it’s critically important.

Now, we’re pleased to announce that New Media Marketing and Communications is the first-ever marketing or advertising firm to become a member of the Green Mechanical Council.

Jo Keirns, GreenMech’s executive director, welcomed New Media with open arms this week. Jo gets around; I finally tracked her down in San Diego, where she was checking out a green-to-the-recycled-rafters house built with materials provided by EcoTech Builders Inc., a Mandalay Beach, Calif.-based GreenMech member.

Having New Media on the GreenMech team, Jo noted, provides a serious boost for council members.

“It’s so important to have a marketing department or a marketing firm that can assist our members in putting their companies out there,” she said. “Right now, consumers are reaching out for green. If you’re trying to put your company out front, to give it an edge, you really need to have a media source that totally understands how to do that.”

Exactly the advantage New Media provides, according to the executive director. “Being able to utilize New Media really gives our members a competitive edge,” Jo noted. “We’re very happy to welcome New Media.”

Thanks, Jo! We’re proud to be with you.

This entry was posted on Friday, October 2nd, 2009 at 3:15 pm and is filed under New Media's World, Tales From The Rolodex. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.