That's a wrap!

By Z

Holy guacamole, whatta week!

Two weeks, really, ticking down to deadline on Renewable Energy Long Island’s biannual Green Guide. I have friends in the newspaper business who will understand this immediately, but if you’ve never labored over a printed work – in this case, 64 glorious, full-color glossies highlighting humanity’s best environmental practices – under the frenetic lash of punctual printers and anxious clients, well, I’m not sure I can describe it.

Busy, certainly. Tense, yes. Hours of steady work punctuated by moments of deep despair and total triumph. As is often the case, however, the tougher labor produces the sweeter fruits – and so, New Media is very, very proud to present the latest edition of RELI’s uber-informative magazine, coming next week to a National Solar Tour stop near you.

We worked very closely with RELI on this book, conferring constantly with Executive Director Gordian Raacke and his top lieutenants on content, layout, art, even grammar. They were very exacting, and you know what? They should be. The Green Guide is their baby, their face, the No. 1 means of spreading their very important word. It should say what they want, how they want. This was a challenge, but in the end, we nailed it.

“When we saw the first printed copy, we were oohing and aahing over here,” Gordian told me.

From the exclusive one-on-one with superstar model, forthright activist and concerned Long Island mom Christie Brinkley to the eye-opening articles to dozens of everyday energy-efficiency tips, the Green Guide is exactly what was intended: the Island’s ultimate environmental resource and the blueprint for every Island-based greening brochure that follows. The photos and graphics are sharp (kudos to those punctual pros over at Spectragraphic), the information is up-to-date (and mind-blowing, in spots), even the ads are a wealth of practical ecological opportunities.

The green-minded (and everyone else) can find their copy and other important renewability materials all along the Island leg of the National Solar Tour. Sponsored locally by RELI, the American Solar Energy Society event is scheduled for 10 am-4 pm Saturday, Oct. 3, and stacks of the Green Guide will be available at many of the 90 LI stops. They’ll definitely be at 16 “hub” locations, according to Gordian, including the U.S. Merchant Marine Academy in Kings Point, the Department of Conservation and Waterways in Hempstead, Tanner Park in Copiague (Town of Babylon), NYIT’s Central Islip campus and the Mount Sinai Heritage Trust facility (Town of Brookhaven).

For more information on the tour and its stops, see the RELI homepage (www.renewableenergylongisland.org). The tour is free, but participants are asked to preregister on the RELI site.

The Green Guide is also free. Considering what it can do for the environment and the homeowner’s bottom line, it’s priceless, too.

This entry was posted on Friday, September 18th, 2009 at 10:00 am and is filed under Creative Services, New Media Events, Printing Services, Tales From The Rolodex. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.